5 good 5 bad

BAD

i think this ad is using bad typography because it is using too many different fonts, colors and directions. i think it could have worked if it kept it simple.

i think that this ad didnt work for me because the litters in this font were kinda too close to themselves so they looked like blocks and the u in "put" looks like a o.

this one had the same problem. too many different fonts. they also could have made there hierarchy a lot better.

unreadable so it wouldn't serve its per pus which is to get people to know help is needed.

problem is you dont know what is more important. they have some line bigger than others and than they have the red letters at the bottom. not sure where to read first.

GOOD

i think this ad works really well because the letters in the font complement the shapes  in the mug and in the background. it feels like it belongs with the rest of this ad. it catches my eye and makes me want to read more.

i love this ad because  its so eye catching. i dont think the type takes too much away from the pants that are being sold. the font looks strong and bold just like the pants.

i picked this one because its bold but not overwhelming. i think the text PRIDE & GLORY  hold this piece together.  this is a good example of good hierarchy. it gets to the point and tells you what is the most important by size of font.

i really like the movement of this font and the way it goes with the direction of the bike.

i really like how they made the ad for skype which is a fairly new program look like an old school kind of an add.  the type gives the feel of one of the old i love lucy kind of ads.