i think this ad is using bad typography because it is using too many different fonts, colors and directions. i think it could have worked if it kept it simple.
this one had the same problem. too many different fonts. they also could have made there hierarchy a lot better.
unreadable so it wouldn't serve its per pus which is to get people to know help is needed.
i think this ad works really well because the letters in the font complement the shapes in the mug and in the background. it feels like it belongs with the rest of this ad. it catches my eye and makes me want to read more.
i picked this one because its bold but not overwhelming. i think the text PRIDE & GLORY hold this piece together. this is a good example of good hierarchy. it gets to the point and tells you what is the most important by size of font.
i really like the movement of this font and the way it goes with the direction of the bike.